Point of Sale

• Penfolds Wines - Single Case Card
• Camelot Wines - Single Case Card
• Lindemans Wines - Single Case Card
• Blackstone Winery - Spring Double Case Card
• Hardys Stamp of Australia - Winter/Holiday Case Card
• Wolf-Blass/Fosters - Winter/Holiday Case Card
• Penfolds Wines - Single Case Card
• Rosemount Estate - "Best of the Best"
• Penfolds - Koonunga Hill - "King of the Hill"
• the Little Penguin - White Shiraz - "A New Shade of Pink"
• Blackstone Winery - Barbecue Sweepstakes
• PEPI - "Simply Twist"
• Rosemount Estate - Winter/Holiday Case Card
• Lindemans Wines - "Live, Love, Laugh"
• Banrock Station - Double Case Card
• Penfolds Wines - Accolade Case Card
• the Little Penguin - Valentines Day

Impulse purchases. Immediate gratification. Feeling like a kid in a candy store. It’s a shopping sickness that feels good. That’s why POS draws on our human desire to want more stuff. Effectively done, it can catapult a brand smack dab into a consumer’s daily life. If developing brand experiences is the key to brand building, sales promotion is fundamental. While it may be less glamorous than advertising’s beloved TV commercial, it’s the grease that keeps brands running. More reason to always integrate sales promotion into the big picture, driving brand messages right down to the store floor.

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