The wow factor. Bells and whistles. Value-added incentives. Eye-catching sales promotion tools that help grab attention and move product. If you only get two seconds, they’re essential. While capturing consumers’ attention with a display is step one, involving them is the goal. It’s all about adding value to the brand experience. Entertaining tips, instant rebates, sweepstakes, online incentives, branded merchandise, consumer clubs, and so on. Whatever the offer or incentive, it needs to be relevant and on brand. Shopping is like a jungle, and a brand’s displays and offers should provide the beacon to a great purchase.

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