Integrated Marketing

• Community Hospital of the Monterey Peninsula
• Lindemans Wines - 18-Month Marketing Calendar
• Rosemount Estate - 18-Month Marketing Calendar
• Blackstone Winery - Summer 2005 Sales Promotions

Spokes of a wheel. A big umbrella. Orchestrated points of communication. Fun and fancy ways to explain the essence of integrated marketing. By definition, it’s all about reaching consumers at numerous points of contact with a consistent message. In its purest sense, integrated marketing equals consistency. From traditional to non-traditional vehicles, a brand’s personality should remain the same, yet evolve naturally with culture. A subtle tweak, a gentle sway, a strategic turn. Necessary adjustments to maturing a brand’s essential message over time. When it comes to brand building, put your money on the tortoise, not the hare.

print  |  television  |  radio  |  integrated marketing  |  point of sale  |  displays  |  coupons & offers  |  brand partnerships  |  collateral  |  direct response  |  e-marketing