Direct Response

• Portola Plaza Hotel - Leisure Mailer
• Quail Lodge Resort - Leisure Mailer
• Seascape Resort - Leisure Mailer
• Seascape Resort - Conference Mailer
• CHOMP - Radiology Services Mailer

Introduce a new product. Increase trial. Bring loyal customers back for more. Just as it sounds, direct response is all about getting “response.” Think of it as a party invitation. If the party sounds unimpressive, the RSVPs will dribble in. Whether its a direct mailer, business reply vehicle or eblast, the consumer objective is nothing short of making them drool. Remember, consumers respond when “they’ve got to have it.” The trick to this is in the offer. Most consumers can see right through smoke and mirrors, so give them a no-brainer value they understand immediately. Treat them like VIPs and they’ll respond.

print  |  television  |  radio  |  integrated marketing  |  point of sale  |  displays  |  coupons & offers  |  brand partnerships  |  collateral  |  direct response  |  e-marketing