Collateral

• Community Hospital of the Monterey Peninsula - 2004 Annual Report
• Santa Clara CVB - Conference Brochure
• Portola Plaza Hotel - Rack Brochure
• Penfolds Wines - Ultra-Premium Release Brochure
• Penfolds Wines - On-Premise Planner
• Penfolds Wines - 19th Hole Program Sell Sheet
• Penfolds Wines - Off-Premise Planner
• PEPI - Menu Card
• PEPI - Brand Brochure
• Blackstone Winery - Entertaining Brochure
• Hardys Stamp of Australia - Sales Promotion Brochure
• Hayes Mansion - Conference Brochure
• Camelot Wines - Summer Sell Sheet
• Camelot Wines - Toblerone Sell Sheet

Clear. Concise. Impactful. While it’s tempting to tell the entire story, collateral needs to entertain as well as inform. More than ever before, our attention span is bombarded with multiple messages and distractions. For this reason, you never want to assume people are reading your collateral. If it’s not totally engaging, you might be in for a surprise. Without question, the use of attractive visuals, stylish design and, of course, quick-read copy and blurbs are essential. What’s more, you want your brand to tell a story and be very personable. Don’t be shy and hide behind a lot of words. Let your brand exude personality.

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